Category Archives: Work

team of 3 working around a wood table in an office

The Pros and Cons of Creative Project Management

As a communications executive, I’ve dealt with the healthy (and sometimes unhealthy) tension between creative staff and creative project managers for years.  Tools like project schedules and reports are essential for managing any business.  Without them it’s next to impossible to manage resources, costs and to make sure all projects hit their deadlines. Creatives are […]

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Helping Small Businesses Grow

No one knows your customers or your business better than you. But when it comes to marketing and communication, there are a dizzying number of opportunities and places to invest your hard earned dollars. Many entrepreneurs think they can do their own marketing and communication. That is rarely a good idea. It takes a lot of time […]

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Helping Nonprofit Organizations Help Others

Helping nonprofit organizations achieve their communication objectives is a natural extension of our mission to bring about positive change through effective communication. We’ve worked with healthcare organizations, children’s charities, the United Way and religious organizations to increase community awareness about who they serve and the services they provide, train staff and consumers, and help meet […]

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Government Agencies

Carroll & Company is a woman-owned small business registered on the System for Award Management (SAM).  For more than 20 years, we have worked as a prime or subcontractor on State and Federal contracts providing communication counsel and delivering promotional campaigns, online training, videos, briefings, presentations, events, and award-winning web applications that deliver a solid return […]

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