communication Archives -

The Trappings of Shiny Object Syndrome

A very astute colleague recently asked me, “What is the most frequent communication council Carroll & Company provides?” After thinking about it for a moment, I said, “Communication is an investment. To determine the return on your investment, decisions about whether to produce a YouTube video, email campaign or other tactic need to be grounded […]

The Pros and Cons of Creative Project Management

By TinaMay 27, 2015Blog post, Services, Workcommunication, creative project management, creatives, project management, teams

As a communications executive, I’ve dealt with the healthy (and sometimes unhealthy) tension between creative staff and creative project managers for years. Tools like project schedules and reports are essential for managing any business. Without them it’s next to impossible to manage resources, costs and to make sure all projects hit their deadlines. Creatives are […]

Tag Archives: communication

The Trappings of Shiny Object Syndrome

The Pros and Cons of Creative Project Management