No one knows your customers or your business better than you. But when it comes to marketing and communication, there are a dizzying number of opportunities and places to invest your hard earned dollars. Many entrepreneurs think they can do their own marketing and communication. That is rarely a good idea. It takes a lot of time to develop, implement and evaluate a communications plan; time that could be spent selling, or on product development, long-range planning, and the many, many other roles a small business owner plays. Your budget may not allow for a full-time communication resource, but just like a good attorney and tax adviser, all businesses need an experienced, and trusted communication adviser that can also pitch in with the development and delivery of tactical materials and monitor and post relevant social media content.
Carroll & Company Communications understands what it’s like to operate on a shoestring budget. That’s why we offer our small business clients a unique pricing model that grows as the company grows. We believe strongly that a communications plan is essential to company success. It is the only way you can measure and monitor your marketing spend and return on investment. If you have a written communications strategy in your business plan, congratulations! You are ahead of the game. We can begin by helping you implement the highest priorities and measuring the outcome on your investment.
If you don’t have a communications plan, this is where we typically begin. Having written, measurable marketing and communications goals makes them concrete and provides a reference point when new promotional opportunities surface. In short, it keeps you grounded and makes communication decisions easier.
We create your strategic communications plan so that it can be implemented as funding is available. However, your plan is far from “ala carte.” A great deal of research goes into the timing, tactics, and messaging in your communications plan. Here are some examples of what we’ve done for other small businesses.