When writing about a product, service or idea, most people, including professional junior writers, start with the features and benefits. That’s great if the copy is for an online product catalog, web listing or sales brochure. If you are trying to engage an audience to get them to buy the product, service or idea, however, […]
Carroll & Company is a woman-owned small business registered on the System for Award Management (SAM). For more than 20 years, we have worked as a prime or subcontractor on State and Federal contracts providing communication counsel and delivering promotional campaigns, online training, videos, briefings, presentations, events, and award-winning web applications that deliver a solid return […]
Carroll & Company is a full-service integrated communications company. From strategy and material development to implementation to evaluation, we work with some of the most experienced professionals in the business to deliver creative campaigns and materials designed to meet your communication strategy objectives. The following is a sampling of the services we provide. If you aren’t able to […]
Carroll & Company Communications, LLC is a women-owned small business that specializes in helping government agencies, nonprofits and small businesses develop results-driven communication strategies and compelling stories that engage stakeholders and build brand loyalty. How do we do it? Effective interpersonal communication is 75% listening and 25% talking. The same is true for effective communication […]
