When writing about a product, service or idea, most people, including professional junior writers, start with the features and benefits. That’s great if the copy is for an online product catalog, web listing or sales brochure. If you are trying to engage an audience to get them to buy the product, service or idea, however, […]
As a communications executive, I’ve dealt with the healthy (and sometimes unhealthy) tension between creative staff and creative project managers for years. Tools like project schedules and reports are essential for managing any business. Without them it’s next to impossible to manage resources, costs and to make sure all projects hit their deadlines. Creatives are […]
No one knows your customers or your business better than you. But when it comes to marketing and communication, there are a dizzying number of opportunities and places to invest your hard earned dollars. Many entrepreneurs think they can do their own marketing and communication. That is rarely a good idea. It takes a lot of time […]
Helping nonprofit organizations achieve their communication objectives is a natural extension of our mission to bring about positive change through effective communication. We’ve worked with healthcare organizations, children’s charities, the United Way and religious organizations to increase community awareness about who they serve and the services they provide, train staff and consumers, and help meet […]
Carroll & Company is a woman-owned small business registered on the System for Award Management (SAM). For more than 20 years, we have worked as a prime or subcontractor on State and Federal contracts providing communication counsel and delivering promotional campaigns, online training, videos, briefings, presentations, events, and award-winning web applications that deliver a solid return […]
