One of the fastest, easiest ways for growing a small business, is to deliver consistent, quality service to anyone with whom your company interacts. Shouldn’t this be a no-brainer? Doesn’t everyone know that customer engagement and loyalty are tied directly to the quality and consistency of service they receive? There have been reams of reports written […]
Christina “Tina” Carroll, APR Carroll & Company president and chief communications officer, Tina Carroll started her career as a contractor providing marketing and communications services including script writing, producing, directing, event planning and video shooting and editing for training and corporate communication clients. For more than 25 years she has worked with private-sector retail, banking, insurance and […]
No one knows your customers or your business better than you. But when it comes to marketing and communication, there are a dizzying number of opportunities and places to invest your hard earned dollars. Many entrepreneurs think they can do their own marketing and communication. That is rarely a good idea. It takes a lot of time […]
Our Approach Effective interpersonal communication is 75% listening and 25% talking. The same is true for effective social marketing strategies. That’s why we start – and end — by listening to you, your priority populations, and anyone else who influences the perceptions, attitudes, decisions and behaviors related to your initiative, program or service. We work […]
