When writing about a product, service or idea, most people, including professional junior writers, start with the features and benefits. That’s great if the copy is for an online product catalog, web listing or sales brochure. If you are trying to engage an audience to get them to buy the product, service or idea, however, […]
A very astute colleague recently asked me, “What is the most frequent communication council Carroll & Company provides?” After thinking about it for a moment, I said, “Communication is an investment. To determine the return on your investment, decisions about whether to produce a YouTube video, email campaign or other tactic need to be grounded […]
One of the fastest, easiest ways for growing a small business, is to deliver consistent, quality service to anyone with whom your company interacts. Shouldn’t this be a no-brainer? Doesn’t everyone know that customer engagement and loyalty are tied directly to the quality and consistency of service they receive? There have been reams of reports written […]
As a communications executive, I’ve dealt with the healthy (and sometimes unhealthy) tension between creative staff and creative project managers for years. Tools like project schedules and reports are essential for managing any business. Without them it’s next to impossible to manage resources, costs and to make sure all projects hit their deadlines. Creatives are […]
No one knows your customers or your business better than you. But when it comes to marketing and communication, there are a dizzying number of opportunities and places to invest your hard earned dollars. Many entrepreneurs think they can do their own marketing and communication. That is rarely a good idea. It takes a lot of time […]
Carroll & Company is a woman-owned small business registered on the System for Award Management (SAM). For more than 20 years, we have worked as a prime or subcontractor on State and Federal contracts providing communication counsel and delivering promotional campaigns, online training, videos, briefings, presentations, events, and award-winning web applications that deliver a solid return […]
Our Approach Effective interpersonal communication is 75% listening and 25% talking. The same is true for effective social marketing strategies. That’s why we start – and end — by listening to you, your priority populations, and anyone else who influences the perceptions, attitudes, decisions and behaviors related to your initiative, program or service. We work […]
Carroll & Company is a full-service integrated communications company. From strategy and material development to implementation to evaluation, we work with some of the most experienced professionals in the business to deliver creative campaigns and materials designed to meet your communication strategy objectives. The following is a sampling of the services we provide. If you aren’t able to […]
